In May this year, at the venue of the 2026 Second Indonesia International Coal and Energy Industry Expo, overseas buyers flocked to the exhibition booths, a scene that vividly encapsulated Anhui Mining Machinery’s foray into the international market.
Explosion-proof lithium‑battery monorail hoists and T‑shaped hydraulic support models were neatly arranged, drawing mining buyers from Indonesia and numerous Southeast Asian countries who stopped to inquire and discuss potential collaborations. In just a few days, they expressed interest in several preliminary partnership agreements. This industry‑wide event held far across the South Seas is a true reflection of how Anhui Mining Machinery, a subsidiary of Huaihai Industrial Group, has broken free from the downturn plaguing the sector and set sail into the global market, propelled by its products.
“In today’s coal‑mining equipment market, the days when ‘good wine needs no bush’ are long gone,” said the head of sales at Anhui Mining Machinery, capturing the sense of urgency driving the company’s transformation. The coal industry is in a broad downturn, barriers to entry in markets outside the province remain high, and established competitors have entrenched themselves among key local customers. Over the past two years, the domestic coal‑mining equipment sector has been hit by persistent headwinds, with procurement demand across the industry plummeting.
Amid a market downturn, Anhui Mining Machinery chose not to adopt a passive, defensive stance. Instead, it has adopted a three‑pronged strategy—“leveraging smart manufacturing to strengthen internal capabilities, safeguarding its home market, and expanding overseas to drive growth”—paving a path of differentiated expansion that focuses on unlocking internal potential while breaking into new markets.
Outwardly, it is a “breakthrough journey” that spans mountains and seas. In Nigeria, Africa, Anhui Mining Machinery’s first foothold in the international market, leveraging the momentum of the Belt and Road Initiative, the company has launched a belt conveyor export project. The equipment has now been delivered in bulk and entered the acceptance phase, marking the official establishment of Anhui‑made coal‑mining machinery in West Africa.
This hard-won order is no accident. Prior to this, the overseas team made multiple on-site visits to conduct thorough field surveys, repeatedly fine-tuning equipment parameters in light of Nigeria’s mining‑site geology and operating conditions. From product customization to timely delivery, they maintained end-to-end oversight, earning the customer’s trust through the exceptional quality of their equipment.
After winning the Nigerian project, the pace of overseas expansion continued to speed up. Thailand and Russia entered the pre-bidding preparation stage, and technicians completed the field survey and preliminary determination of parameters. The Vietnamese project took advantage of local traders to invite overseas owners to go to Anhui to inspect the factory.
"At the beginning, we were also" blackened ", and then we found a way to" borrow a boat to go to sea." The relevant person in charge said frankly that through cooperation with large domestic traders and other enterprises with overseas projects, they have steadily spread the market map of Southeast Asia and Africa.
While sailing out to sea to break into the blue sea, while turning the focus of deep plowing Anhui local base camp. Affected by the industry environment, the northwest market by low-cost competition, regional barriers to restrict performance pressure, large-scale expansion of the city outside the province is difficult, Anhui mining machine decisively adjust the strategy, the resources, manpower to the provincial market tilt.
Of course, to keep the "home" of the basic plate, is also a tough battle. In the territory of the three major energy groups in the province, such as Wanbei Coal Power and Huaihe Energy, the competition has long been white-hot. Facing the market barriers constructed by competitors, Anhui mining machines chose to "chisel" a seam with service and sincerity.
Anhui Mining Machinery's original "211 after-sales service mechanism": during the warranty period of the equipment, technology and after-sales joint on-site inspection will be conducted once a month to collect feedback on the operation of the equipment and feed back the iteration of front-end products. Intimate service not only stabilize the stickiness of old customers, but also rely on word of mouth to leverage new orders, so that customers feel the "nanny" care.
The good news landed one after another in 2026. After ten years, Huaihe Energy won a large purchase order of 9.16 million yuan belt conveyor. Nearly 9 million yuan won the bid for the hydraulic support maintenance project in North Anhui Mine. This year, the total number of newly signed orders exceeded 0.23 billion yuan, building a solid chassis for the annual production task of "double over half.
The confidence to break through the market is always hidden in the workshop production line and R & D laboratory. At the same time of expanding the market outside, Anhui mining machine is grasping the internal reform and intelligent upgrading, and relying on internal strength to build up the competitiveness of products.
During the "14th Five-Year Plan" period, the enterprise has invested a total of 0.105 billion yuan in intelligent transformation. In 2026, it is expected to spend another 0.3 billion yuan to promote the intelligent upgrading of the whole production line. The laser cutting machine in the blanking workshop, the cylinder upsetting equipment in the hot forging branch and all kinds of special equipment for cylinder blocks have been put into production one after another. The digital transformation has been promoted in an orderly manner. Intelligent production has achieved remarkable results in reducing labor, improving production capacity and stabilizing accuracy.
At the research and development end, the enterprise anchored the intelligent and unmanned transformation track, set up a mature research and development team for 25 years in the deep-cultivated industry, set up a dual research and development platform for Xuzhou Research Institute and school-enterprise joint laboratory, completed 27 scientific research projects in 2025, won 56 authorized patents, and new products such as coal bunker clearance machines landed one after another.
Talent level two-pronged approach, external industry senior experts, retired engineers as technical consultants, from the source to optimize product design, pressure loss of raw materials.
In daily management, we will make careful calculations, dig deep into the utilization rate of raw materials, optimize the maintenance cycle of equipment, and take more measures to reduce costs. In 2025, the company will reduce costs by more than 33 million yuan, and simultaneously revitalize 0.778 billion yuan's aged accounts receivable.
Not only deep-cultivated coal machine main business, some branches of the enterprise downstream cross-border, surface treatment, installation of environmental protection plate cut into wind power, cable, environmental protection new track, out of the single coal machine track limitations, open diversified growth space.
The wind is good just when the sails are up. Based on the global layout of "building a foundation in the province, supporting in the northwest, supplementing in the southwest and exploring internationally", today's Anhui mining machines have steadily broken the ice in the local market, blossomed at multiple points in the overseas territory, and steadily made intelligent transformation.
In the next step, the enterprise will anchor the business layout of "one core, three specialties and one new", continue to deepen the main business of intelligent fully mechanized mining equipment, extend the whole life cycle service of the equipment, take technology and practical work as the key, continue to expand the domestic and foreign markets, and continue to write new answers to the high-quality development of Anhui enterprises in the wave of transformation and upgrading of the domestic coal machinery industry.
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